Resource: Amnesty UK 1in10 Campaign Results


Amnesty UK has put together a case study of their 1in10 campaign conducted over International Women’s Day.

The campaign, which took place online and through social networking applications such as twitter and facebook, aimed to draw attention to the plight of Violence Against Women and the Map of Gaps study.

On the day, hundreds of you emailed your MPs and local councils to ask for better services for women. Thousands of you read about the issue and shared it with your friends, or engaged in fierce debate. All in all, we think this was a great example of how a simple online action, taken by many people,  can maximise the effectiveness of a campaign and hopefully, equate to real change.

Amnesty’s summery and slide show showing the course of the campaign are available on their Protect the Human blog.


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